Pizzeria "Da Cardone" located in Vico Equense is the successful business created by Antonio Cardone, a successful enterpreneur of the food business that founded his own Pizzeria in 1986. The restaurant besides inland quality products offers a new business model to its customers: self service. Customers can order their pizza among a variety of trational and custom ingradients, they receive a queue number and self pick the pizza when ready. This allows Cardone to drop the menu prices as there are no fee for service, allowing an extremely competitive price joint with a high quality product.
This business model, Antonio's empathy, the famility run business, contributed to the success of the self service business model. Set in an old fashioned building, Antonio and his family offer to their customers an ideal location both for nice dinners